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Review
“..a characteristically lively read….a good holiday read for any investor who suspects they may be stuck in their ways and in need of new insights” (Money Observer, July 2015)
From the Inside Flap
Mainstream investors are wrong more often than right. Most folks intuitively know this, and statistics and studies back it up. How can you buck the trend and be right more often than wrong?
Many believe doing the opposite of everyone else is the key to avoiding the herd's faulty investment decisions. Wall Street defines contrarian investing as betting the opposite of the crowd. Problem is, stocks often don't do the opposite of what most folks expect! Those who bet on the opposite, thinking it makes them a contrarian, behave as crowd-like as the crowd they try to game! If the herd thinks stocks will rise 10%, the anti-herders bet they'll fall—but markets could also skyrocket or zigzag sideways. In Beat the Crowd, bestselling author Ken Fisher shows you how to look beyond both crowds and find real contrarian opportunities that pay.
Being a contrarian simply means thinking independently. Not getting caught up in media hype and endless debate over whether Thing X is good or bad for stocks. Looking for things everyone misses. Thinking differently than the crowd, but not necessarily opposite! Beat the Crowd helps you filter the noise, test rules of thumb, shatter media myths and avoid common pitfalls.
If you're tired of media chatter and getting burned by consensus wisdom, this book is for you. With his signature style, Ken dispels common viewpoints and knocks age-old "rules" on their head. You'll learn how to separate what's important from what isn't, think outside the investing canon, find the "elephant in the room" and out-invest the herd.
From the Back Cover
A STRAIGHTFORWARD GUIDE TO THINK-FORYOURSELF INVESTING FROM NEW YORK TIMES BESTSELLING AUTHOR KEN FISHER
Are you tired of scouring financial headlines for actual wisdom—and coming up empty? Are you tired of nonstop media hype? Do you want to break free from the pack, think differently and outsmart the crowd?If so, this book is for you.
Contrarian investing isn't about being a bull when others are bearish, or vice versa. It's about independent thinking. Cutting through the hype to see what others don't see. Using simple logic to dispel media myths. Not being blinded by opinions, rules of thumb or consensus viewpoints. In Beat the Crowd you'll learn how to separate hype from reality to uncover lucrative tactics few others talk about.
Investing success isn't about perfection. It's about simply being right more often than not. Tuning out the noise and seeing the world differently than the masses will help you achieve this, and you don't need rigorous academic training to learn how. Beat the Crowd will teach you how, using the same methods Ken Fisher has employed over four decades of money management. Read this book to discover what moves markets, what doesn't, and where you can find real investment wisdom.
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